Boris M. Shpotov
Corporate Social Policy as an Approach to Managing the Workforce: Some Examples from U. S. History,
in: Ekonomicheskaja istorija. Ezhegodnik (Economic Hystory. Yearbook). 2001, Moscow: ROSSPEN, 2002, p.79-113.
Corporate social policy is one of the most significant subjects studied by business historians. To attract workers and maintain sound businesses some Russian entrepreneurs adopted paternalistic social welfare policies, described in several recently published works. American companies relied upon the monetary interests and individual capabilities of workers, but in some specific instances, cases of paternalism also occurred, proving to be a rational system of managing employees. The author presents three historic instances of paternalism in the United States of America, which are little known in Russia: that of slaveholders in the antebellum South; at the Lowell cotton mills in Massachusetts; and, finally, at the Ford Motor Company (Five Dollar Day policy). The latter is presented in detail, with special emphasis upon Ford Educational statistics, showing the American and immigrant workers' achievements in adopting Ford corporate values: housing, savings, good habits, acquiring property, learning English, naturalization, etc.